What does success look like?
SolStar will be successful if we can increase access to electricity for those in Burkina Faso who lack reliable access to grid electricity. This will be accomplished through an increase and sales of off-grid solar power systems and the proliferation of certified quality solar panels throughout the country. Consumers will be more informed of the benefits of solar panels and will also have a greater understanding of which solar panels will suit their energy needs.
What are the desired economic and social bottom lines?
The desired social bottom line is primarily to increase access to electricity for millions in Burkina Faso, while economically we hope to increase sales for manufacturers, but ensure only high quality solar panels enter the market as certified by SolStar. The CEO hired by SolStar will be the key champion for success on a larger scale by acquiring manufacturing partners and lobbying the government for required certification of solar panels sold in Burkina Faso. On a more local scale, SolStar outreach agents will be responsible for training retailer and distributor employees to effectively demonstrate the value of solar energy as an electricity solution and to ensure the proper solar panels are sold to consumers. SolStar aims to be a sustainable non-profit entity with revenue acquired from the testing and certification of solar panels while the rest of the budget will be supplemented with sustainability and renewable energy grants. Because SolStar will operate as a nonprofit, the only friction between finances and the social mission will occur if SolStar fails to achieve sustainability as a venture due to a lack of grants acquired or partnered manufacturers.
Monetizing Social Return on Investment
Individuals will be able to improve their livelihoods through improved access to electricity and will be able to save substantial money on charging their phones, powering their homes, and storing food.
Source Image: http://www.gwiwestafrica.org/sites/default/files/image00116.jpg